Know Your Stats
Placement Partner V8 offers you a wide range of reporting functions, enabling you to drill down into the specific performance metrics of each of your clients. In this ‘new normal’ we are all Future Recruiters – Embrace the future and become a data driven business person today.
Know Your Stuff
Not only does Placement Partner offer you cutting edge technology in South Africa’s favourite Recruitment Management System, we are also dedicated to bringing you all the additional learning resources you need to be the best.
Follow us on social media to access live webinars, industry trends and advice from the experts!
Reap The Rewards
With a sophisticated Applicant Tracking System, a dedicated and knowledgeable Support Team and a wealth of Recruitment Resources, the only thing you need to add to the mixture is passion. We’re calling on all passionate Recruiters to partner with us! Let’s get out there, take the world by storm and be the best we can be, together.
As our new and somewhat fragile economy finds its feet, we need to learn quickly and perform at the top of our game if any of us hope to turn this global challenge into a success story – Be it as an Entrepreneur starting a recruitment agency or an experienced Recruitment Team looking to grow rapidly and get back to their previous numbers quickly.
If you want to start a Recruitment Agency in South Africa, you need to first ensure that you have the right online presence and communication tools to connect with people successfully. Zieta makes clear sense of the science behind our human nature and offers some great, practical tools to improve your skill set for the new normal.
Last week, NLP Coach – Zieta Olievier hosted an incredibly interesting webinar on her specialty field. In this session, How to Sell you Business Online – Getting Started we learnt how NLP can be used to impact our Clients and Candidates and how to use this knowledge to build your online business.
Here is a quick overview of what we covered and you can watch a recording of the webinar too.
What is NLP?
Neuro – The mind which processes our experiences via the 5 senses.
Linguistics – The language through which our perceptions are coded, ordered and given meaning.
Programming – The ability to identify and use the programs in our neurological system to achieve desired outcomes.
By understanding the NLP of our clients and candidates, we can more successfully communicate with them, on their level of understanding, to more effectively guide them through your recruitment process. Using these tools you can improve your placement rates and foster loyal long-term relationships.
How do you use it online?
The KLT Factor – Know You, Like You, Trust You
Online users are bombarded with information and therefore must make snap subconscious decisions about the content they see online. Bearing this in mind, the first step is to ask yourself what first impressions you are making with your social media.
Within the first 5 seconds of looking at your social media profiles, you want to ensure that you check all of these boxes:
The next step is to get these online users to like you. Studies have found that people need to see you at least 8 times before they will start to interact with your brand online. The more often you share things which help people to get to know you, the more quickly they will grow to like you. Communicate directly with your target market and tailor your message and the help you are offering, to them specifically.
Trust is built on 2 things:
- Integrity, which means you do what you say.
- Competence, which means you can show evidence of results
Your online content needs to show that you have these two things in order to build trust with your audience. Testimonials are a great way to demonstrate your competence
As you continue to follow this recipe consistently over time you will begin to build a following of people who are really interested in your offering and with whom your content really resonates.
What should you be sharing?
In terms of the medium of your posts and content:
- Ensure that your content type is stimulating (video is the best option) and that it is an appropriate fit for the platform you’re using.
- Stick to your brand colours consistently and make your posts visually appealing.
- Show your face and let people hear what you have to say ‘in person’. This will help to build trust.
Share content which educates your audience and inspires them to think about your topic or area of expertise in a new way. Don’t tell your clients and candidates what they already know, rather share helpful updated information.
Don’t worry about making all your posts perfect. It may be better to just give a quick snapshot of your real life. This will make you more relatable to your audience.
By persevering and following this strategy consistently and conscientiously over a long period of time, you will be building a strong client and candidate base which will one day explode in success, much like compound interest.
We at Placement Partner have every intention of walking the talk ourselves and we have some exciting content lined up for all of our valued clients and the Recruitment Industry at large! You can look forward to lot of action packed short videos, top tip articles, useful recruitment tools and events to get you thriving in the new recruitment era!
Keep an eye out for more information coming soon and be sure to share the learning opportunity with your fellow recruitment professionals and follow us on social media!
Thank you to all of our wonderful clients for joining us on the 28th of June 2020 for an extremely informative session with Charlene Jacquin of Synapse Solutions. Our participants were spoiled with free and discounted NBI Assessments and free consultations. Phew…how lucky are we?!
Here is a little bit of what we learned and some more information on what you have to look forward to next week!
1. What we learned:
Charlene helped us to understand thinking preferences from a completely different perspective, which I for one found to be fascinating. The session was focussed on developing an understanding of how we can overcome our thinking preference obstacles by adopting whole-brain thinking.
We learned that our brains are divided into a left (logical side) and right (creative side) hemisphere. This is further divided into four quadrants and then further into 8 dimensions to give you a clear idea of how you tend to think and organise your world.
Charlene took us through some practical steps which an individual could go through to grow during these times of discomfort, ensuring that we are holding ourselves accountable for our growth rather than being stunted. If we have learned anything during the Covid-19 pandemic, it is that sometimes it’s not possible to change our circumstances in the short term, and so the best we can do is to adapt to the environment which surrounds us. For example;
- As recruiters, we may not be able to change our office environment, the rules of engagement in the workplace or the people we work with on a daily basis, yet we need to learn how to thrive in this environment.
- The same would go for our candidates as they enter into new workplaces.
The NBI Assessment gives recruitment consultants the best possible opportunity to provide both the candidate and client with a valuable, positive experience aiding further business opportunity in the form of placements and retention of clients for repeat business.
2. Here is what you have to look forward to next week!!!!
Anyone who is looking to build their business and ramp up their online presence should REGISTER NOW!
With over 18 years in the Health and Fitness Industry, Zieta is now sharing her insight and wealth of knowledge with all entrepreneurs and business people.
Her speciality lies in helping them to get clarity on who exactly they serve and want to impact. She then guides them through the process of crafting an offering and a message which attracts their ideal client.
Zieta in an NLP Coach and has use the principles from this modality of coaching to help her clients understand themselves, their clients and how they should be showing up in the online world. In this interactive session she will be sharing a simple, easy-to-implement formula to achieve online success.
Happy FriYAY Placement Partner Community!
Today, we’re pleased to bring you a different kind of interview than what you may be accustomed to. A little while ago, one of our valued clients was kind enough to give some feedback on the Support Initiative which the Placement Partner team has been driving since the beginning of lockdown and so we invited her to share her story with us all.
Laura Dodd is the General Manager of Accountancy Placements in Pietermaritzburg – An agency which was established 36 years ago and has truly stood the test of time. After starting her Recruitment career in London, Laura returned to her hometown in 2016 and has successfully been building the business and leading the team ever since. In today’s interview, she shares the story of their ups and downs through these turbulent times. With her warm personality, infectious enthusiasm and wise words of advice, this is one interview you won’t want to miss!
What was the initial impact of this pandemic for you, both personally and professionally?
Accountancy Placements was really caught right in the middle of it with one of their candidates being one the first people in South Africa to be diagnosed with Covid19. This really came as a shock to the team because at that stage, no one thought the pandemic would reach us in South Africa. It was really frightening in the beginning.
However, on the personal front Laura was more than happy to be working from home and quite accustomed to working remotely but the fear was still there because no one knew what was going to happen. The team just tried to stay positive and make the best of the situation despite the many challenges they faced.
The saddest thing about 2020 was really that so many businesses started out really strong and everyone was confident that this was going to be ‘their year’. Companies were gearing up to take more risks, grow their teams and push for growth in their businesses. In January and February, the Accountancy Placements team had an average of 30-35 vacancies on their board at any given time – An impressive feat for a team of 4!
In March, Laura decided to take on a young graduate to assist the team with their admin and then suddenly, it was as if they were living in a horror film. Companies were freezing their hiring processes across the board, many of them saying they would only resume recruitment in August or September! The team was suddenly in a position where they needed to support their candidates and keep them positive, even though they had no idea of what the future held.
What effect did the Placement Partner Support Initiative have on your team and your business through this time?
If you had asked a group of Recruiters in January 2020 to sit together in one ‘room’ and brainstorm a topic together, you would have been laughed out of the building. But, it was as if Placement Partner predicted exactly when to stand by their clients and all of the content was helpful, positive and uplifting. Recruiters suddenly realised that they were all in the same boat. Having the opportunity to sit together and discuss ideas allowed them to help each other in a way that would not have been possible otherwise.
Shirley is one of the most positive uplifting people out there and not only did she bring encouragement on a weekly basis, but she offered real practical advice on how to get through it. Lezanne also really inspired positivity with her infectious laughter and never stopped offering help, support and training. The whole team was really phenomenal.
What advice would you like to give your fellow Recruiters?
As things get moving again, it’s important for us as Recruiters to keep to a high standard of ethics and abide by that code of ethics at all times. A lot of companies did not handle the lockdown well. Many employees were let go with no notice and very little communication and they are understandably much less trusting of people at the moment.
It’s important that we as Recruiters don’t lose the excitement of Recruitment. We shouldn’t start putting candidates forward just for the sake of making a fee because our businesses have recently taken a knock. The industry is going to be highly competitive in the coming months but it’s important to remember that this is not a race. We have a notoriously bad reputation and it’s important that we work hard to change that perception going forward.